Why Are My Google Enterprise Profile Posts Getting Rejected?

Google posts are an effective way so as to add somewhat one thing further to your Google Enterprise Profile (previously GMB) itemizing. They’ve at all times been somewhat little bit of a quagmire for companies and companies as as to whether they’re well worth the time or not since they don’t have any measurable influence on your corporation’s rating. Google posts are beneficial as a result of they will present up in Google 3-pack justifications, they give the impression of being nice within the data panel, and are a helpful technique to promote a sure product, service, or sale offering another approach individuals can click on to your website.

One of the best ways to make use of them is to know what kind of Google posts carry out the perfect which we lined in a large research we performed somewhat over a yr in the past.

There are some caveats to pay attention to with regards to creating Google posts in your itemizing and issues you are able to do which may make your publish find yourself getting rejected. We cowl the 4 important the reason why your Google publish would get rejected beneath.

Causes Why Google Posts Get Rejected

1. Google Has Blocked the Person From This Perform

If Google has flagged your account for suspicious exercise, or abuse of some form, they do have the ability to restrict what you may and might’t do inside your Google Enterprise Profile, together with blocking you from the flexibility to create Google posts. If you happen to do find yourself blocked by Google, not solely will you not have the ability to publish new Google posts, there’s an excellent probability that previous posts you’ve added to your itemizing may also turn out to be rejected. You’ll want to talk with Google Enterprise help if you wish to attempt to get your self again in Google’s good books.

2. The Google Put up Doesn’t Observe Google’s Tips

As with all issues Google does, there are Do’s and Don’ts with regards to creating Google posts. If the publish you create doesn’t fall inside these tips there’s an excellent probability it is going to be rejected. A number of the huge No-Nos embrace:

• Irrelevant Posts – Posts that don’t have anything to do with your corporation (Ie. one thing political)
• Spammy Posts – Assume gimmicky automated gibberish, phishing scams, and many others.
• Inappropriate Content material – Something that may very well be considered as harassment, obscene, or sexually express. (Google will reject any publish with the phrase ‘intercourse’ in it even whether it is utterly harmless, ie. sexual harassment lawyer amongst different banned phrases) They may also reject something pertaining to unlawful actions.
• Privateness Breach – Posts that share individuals’s private personal data will instantly get rejected.

3. The Put up Consists of Auto-Rejectable Parts

Not solely do you may have to bear in mind the written content material you embrace in your publish there are another parts that can get your posts rejected. The largest ones are: together with the cellphone quantity and deal with of your corporation within the publish. The concept being that this data is discovered elsewhere on a enterprise’s itemizing so together with it in posts is ‘spammy.’

Two Workarounds to Embrace a Telephone Quantity in a Put up:

If you happen to actually are hoping to incorporate your cellphone quantity in your Google publish, since we all know how highly effective it’s to place contact data in potential clients’ arms, there are two issues you may strive. The primary is to place the cellphone quantity within the publish’s picture. As of proper now, together with your corporation’ quantity within the picture is not going to get your publish rejected. The second requires somewhat little bit of artistic considering and wouldn’t work for everyone. In case your cellphone quantity spells a phrase you may embrace it within the content material of the publish.

For instance, in case your cellphone quantity is (555) 555-8733 and you’re an arborist, 8733 spells TREE on a cellphone keypad, so you might embrace your cellphone quantity within the Google Put up as 555-555-TREE (8733), and that won’t be rejected.

4. A Technical Subject Might Be Affecting Your Google Posts

Every now and then the totally different parts inside your Google Enterprise Profile will be susceptible to glitches. We’ve seen issues with Google merchandise, pictures, and even Google posts over the previous few years. These are sometimes resolved pretty rapidly. However in case you discover that your Google Posts are being rejected they usually don’t fall into the opposite three rejection classes it’s in all probability smart to succeed in out on the Native Search Discussion board and even Twitter to seek out out if others are coping with the identical factor.

One other factor to notice is that there are particular industries that don’t qualify for Google Posts. These are largely throughout the lodging/resort trade nevertheless you may see our full record of companies that don’t get Google Posts in our weblog article about it.

Pleasure is the proprietor of the Native Search Discussion board, LocalU, and Sterling Sky, a Native search engine marketing company in Canada & the USA. She has been working within the trade since 2006. She writes for publications comparable to Search Engine Land and enjoys talking usually at advertising and marketing conferences comparable to MozCon, LocalU, Pubcon, SearchLove and State of Search. You could find her on Twitter or volunteering as a Product Skilled on the Google My Enterprise Discussion board.

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