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Understanding prospects utilizing their search queries – Podcast

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Think about you wish to purchase one thing. You go to bol.com and also you begin typing the article within the search bar. Robotically you can be served ideas and because of this, you desire a restricted variety of articles from our 30 million merchandise catalogue. You choose the product you need, press the purchase button and there it’s, at the doorstep on the chosen second.

Sounds easy, proper?

Impressed by a chat of our visitor of this episode earlier this 12 months, we needed to seek out out what’s behind the search bar. We needed to grasp search queries. Easy at first look, however after we dive into it we came upon it’s far more advanced than you would possibly assume.

We had nice studying: as a buyer, I assist different prospects to enhance their search outcomes. How that works? Take heed to this episode.

Understanding customers using their search queries - Bol.com search bar

The search bar on the bol.com web site

What it takes to look

Questions will probably be answered like:

  • How do I seek for a product?
  • We’re not speaking in regards to the Google Search Engine and web optimization and why we don’t use Google Search?
  • How essential is search?
  • What occurs whenever you kind in a search question?
  • Phrases it’s essential perceive after we speak about search: relevancy, rating/sorting, first web page, tail web page.
  • What objects do it’s essential keep in mind: Spelling, Goal Class, Filter values, Broadness.
  • How will we take trending matters into consideration?
  • As an Worldwide Engineer, is it onerous to work on a search engine with Dutch Product Content material?

Visitor

Hosts

Peter Brouwers

Peter Paul van de Beek

Shownotes

 

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