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TORONTO, CANADA – January 31, 2022 – Sony Electronics, a world imaging chief, and The Canadian Press, Canada’s trusted nationwide information company, introduced at present that Sony could be the unique imaging merchandise supplier for the media firm.
With greater than 180 journalists, The Canadian Press produces real-time, bilingual multimedia information printed by main digital, broadcast and print media. The swap to Sony will imply the photojournalists and videographers at The Canadian Press will use a wide range of Sony cameras and lenses together with the Sony Alpha 1 and Alpha 9 II merchandise to rapidly seize a whole lot of highly effective editorial photographs and movies daily, starting from large-scale world sporting occasions to native Canadian information, politics and life-style content material.
“We’re honored to announce this collaboration with The Canadian Press, a pacesetter in delivering information and best-in-class multimedia content material throughout Canada,” stated Mark Saddleton, Sony Canada Nation Head and Director of Gross sales. “The journalists at The Canadian Press have a entrance row seat for Canada’s greatest occasions throughout politics, sports activities and leisure and we’re delighted to assist their visible storytelling.”
“Sony’s revolutionary expertise takes the top quality of our visible journalism to a complete new degree,” stated Malcolm Kirk, President of The Canadian Press. “Greater than 600 media purchasers depend on our on-line CP Photos archive because the go-to vacation spot for up to date and historic multimedia imagery of Canada’s folks, locations and occasions. That’s why we had been on the lookout for greater than only a digital camera supplier. We would have liked a real accomplice dedicated to serving to us ship first-rate visible journalism.”
“Sony’s dedication goes past offering light-weight tools for dealing with quick motion, hostile conditions, and excessive climate situations, with out sacrificing picture high quality,” stated Megan Leach, who manages visible journalists at The Canadian Press and heads up the planning and packaging division. “Our journalists really admire how the silent digital camera efficiency permits them to remain behind the scenes, however extra importantly, that Sony is attentive to our suggestions.”
“From the outset, they’ve taken a relationship-driven method to the improve, which is able to deliver a unified look to our protection since all our workers photographers and reporters will probably be taking pictures with the identical model of cameras for photographs and movies for the primary time “They understood the continued coaching and assist was as vital because the expertise. We’re thrilled to have their assist as we increase our visible protection and meet the long run wants of our trade.”
The roll out of Sony imaging kits to Canadian Press journalists is already in progress, with distribution deliberate all through early 2022.
About The Canadian Press
The Canadian Press has been Canada’s trusted information chief for greater than 100 years and is the unique Canadian distributor of worldwide information from The Related Press. Greater than 180 journalists produce, bundle and ship real-time, bilingual information articles, photographs, graphics, video and audio clips to be used in newspapers, magazines, radio and TV newscasts, web sites, firm blogs, social channels, digital signage screens and extra. Shoppers rely on their dependable, correct and quick protection, written and edited based on the requirements set for the trade by The Canadian Press Stylebook. By its industrial division, The Canadian Press additionally helps media, PR and advertising and marketing professionals by offering pictures, videography and different customized content material companies; media monitoring, press launch distribution and CP model coaching.
About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Company of America and an affiliate of Sony Group Company (Japan), one of the complete leisure corporations on this planet, with a portfolio that encompasses electronics, music, movement footage, cellular, gaming, robotics and monetary companies. Headquartered in San Diego, California, Sony Electronics is a pacesetter in electronics for the buyer {and professional} markets. Operations embrace analysis and growth, engineering, gross sales, advertising and marketing, distribution and customer support. Sony Electronics creates merchandise that innovate and encourage generations, such because the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio merchandise. Sony can be a number one producer of end-to-end options from 4K skilled broadcast and A/V tools to trade main 4K and 8K Extremely HD TVs. Go to http://www.sony.com/information for extra data.
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