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OneOrder, the brand new logistics firm fixing Egyptian eating places’ provide chain inefficiencies, publicizes its launch and profitable completion of a $1 million fundraise.
The fundraising was led by A15, the main MENA enterprise capital agency, and famend as some of the distinguished backers of early-stage start-ups within the area.
OneOrder is the primary firm of its sort in Egypt; a logistics firm addressing the foremost inefficiencies confronted by Egypt’s eating places when sourcing provides. It’s the creation of main Egyptian restaurateur Tamer Amer, the founding father of Fuego Sushi and Longhorn Texas BBQ – two of Egypt’s most profitable restaurant chains.
OneOrder is making a platform to handle the numerous structural drawback confronted by Egyptian eating places – interacting regularly with a lot of small, fragmented suppliers and distributors from whom they supply their meat, greens and tools. This suboptimal provide chain construction causes: (i) inconsistent and non-transparent pricing, (ii) unreliable high quality which, in flip, will get handed onto restaurant prospects, and (iii) irregular supply timing, with provides typically late, limiting eating places’ day by day menu choices.
OneOrder’s platform means Egyptian eating places should purchase all their wants from one utility, with dependable high quality, costs and timing.
Tamer Amer, founder and CEO of OneOrder, mentioned:
“We’re delighted to announce our launch and fundraise, and I thank A15 for his or her excellent assist. Given Egypt’s flourishing restaurant trade and the challenges it faces brought on by a fragmented provide chain, OneOrder gives a a lot wanted technology-enabled answer on the good time. My expertise within the meals and beverage trade means I do know what restaurant house owners want; it’s a dependable, well timed provide of high quality items, at a constant value – with out the stress of managing numerous suppliers every day.
We consider eating places needs to be targeted on delivering a high-quality expertise and repair to their prospects with out having to fret about sourcing and procurement. We’re the platform to ship that. I’m very excited concerning the future as our market alternative is big. Egypt and the broader area are booming economically, and the meals & beverage sector is barely rising bigger.”
Karim Beshara, Common Accomplice at A15, mentioned:
“We’re excited to accomplice with Tamer to resolve one of many essential challenges the Meals & Drinks trade faces within the MENA area. By leveraging Tamer’s in depth expertise as a profitable restauranteur and A15’s historical past of constructing scalable expertise platforms, we’ll goal to supply eating places within the area with dependable, handy, and well timed provides which can be persistently priced.”
OneOrder’s market alternative is critical. Egypt has c. 45,000 registered eating places, however as many as 1 / 4 of one million unregistered – all working and consuming provides. In 2019, the United States Division of Agriculture estimated the general Meals & Drinks (“F&B”) / Hospitality market in Egypt to be $13 billion, with OneOrder anticipating that determine to have elevated considerably since then.
Market drivers are additionally compelling. The newest analysis by Fitch Scores, the worldwide score company, forecasts 5.3% GDP development in Egypt for 2021-2023, pushed by sturdy personal consumption and rising tourism. Egypt can be constructing new cities reminiscent of New Alamein, with lodges and commerce increasing throughout the nation – all of which is beneficial for the F&B sector.
There are comparable restaurant provide chain inefficiencies in different international locations in MENA and OneOrder aspires to, over time, broaden its proposition geographically throughout the area.
Alongside Mr. Amer, OneOrder’s administration crew has a superb monitor document within the F&B sector. It contains Karim Maurice as co-founder and Chief Know-how Officer. Mr. Maurice based Dice – Egypt’s equal of OpenTable, the worldwide on-line restaurant-reservation service, in addition to Bitroot, a “CTO-as-a-Service” for early-stage ventures.
Becoming a member of OneOrder’s Board is Moataz Abdelrahman, who’s at present serving as Coca-Cola Common Supervisor for Egypt, Libya, and Sudan. He comes with a diversified profession path working in over 17 markets with 200 million customers throughout totally different departments advertising, enterprise improvement, and operations.
Additionally becoming a member of as non-executive Chairman of the board is personal fairness veteran Karim Hassan, at present the CEO of Ankh. Karim brings 20 years of funding & operational expertise within the US, Europe and the Center East.
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