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How Many iPhone Customers Will Purchase Apple’s New iPhone SE?

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Yesterday, Apple introduced a new iPhone SE, the smallest, most budget-friendly iPhone the corporate affords. Forward of the Apple occasion, SellCell surveyed over 2,500 iPhone homeowners in regards to the SE, and 40% of respondents mentioned they might purchase it for themselves or for another person.

Of those that intend to buy the iPhone SE for themselves, 59.5% will purchase it to make use of as their essential cellphone, and 9.2% plan to make use of it as an extra gadget. Those that are shopping for it for another person will accomplish that for his or her youngsters (10.9%), companions or spouses (10.2%), grandparents (4.5%), and different members of the family (3.4%). 

bar chart with trade-ins by iPhone model

The highest causes for survey respondents selecting the iPhone SE are value (29.4%), wanting an improve (25.5%), 5G (15.2%), its compact dimension (11.3%), and Contact ID (6.7%).

Those that mentioned that they might not be buying the latest iPhone SE mentioned they’re proud of their current telephones (66.2%), will not be due for an improve (15.7%), are ready for the iPhone 14 (9.3%), discover it to be too small (4.1%), or suppose it’s not premium sufficient (4%). A (very) few are switching to an Android cellphone (1.7%). 

When folks do purchase a brand new cellphone, they’ll offset the value by promoting their previous one. Most potential iPhone SE purchasers plan to exchange an iPhone 11

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