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Posted by Nir Kalush, Dvir Kalev, Chen Yoveg, Elad Ben-David
Adverts Evaluate Instrument
This software flags (and optionally deletes) coverage violating adverts throughout your accounts. Advertisers can study from the output to make sure their adverts are compliant with Google Adverts Insurance policies always.
Enterprise Problem:
Advertisers working at scale want an answer to holistically evaluate coverage violating adverts throughout their accounts to allow them to guarantee compliance with Google’s Advert Insurance policies. As Google introduces extra insurance policies and enforcement mechanisms, advertisers have to proceed checking their accounts to make sure they adjust to Google’s Adverts Insurance policies.
Resolution Overview:
“Disapproved Adverts Auditor” is a software that permits advertisers to evaluate at scale all disapproved adverts throughout their Google Adverts accounts. This view permits advertisers to proactively audit their accounts , analyze the advert disapprovals holistically and determine learnings to attenuate and scale back submission of probably coverage violating adverts.
The software relies on a Python script, which could be run in both of the next modes:
- “Audit Mode”– export an output of disapproved adverts throughout your accounts
- “Take away Mode” – delete presently disapproved adverts and log particulars.
There are just a few output recordsdata (see right here) that are saved regionally underneath the “output” folder and there’s an elective function to export on BigQuery for additional information evaluation (“Disapproved Adverts Auditor” dataset).
Expertise Required:
Google Merchandise Used:
Estimated time to implement the answer: ~2h
Implementation directions: View on github
Impression:
“Disapproved Adverts Auditor” software automates auditing adverts throughout your accounts to supply you insights into non compliant adverts. You’ll be able to take the learnings from the output to make sure adverts are compliant with Google Adverts Insurance policies and keep away from creating non compliant adverts. Furthermore, you may optionally take away disapproved adverts.
Disclaimer
This isn’t an formally supported Google product. Copyright 2021 Google LLC. This answer, together with any associated pattern code or information, is made obtainable on an “as is,” “as obtainable,” and “with all faults” foundation, solely for illustrative functions, and with out guarantee or illustration of any form. This answer is experimental, unsupported and supplied solely on your comfort. Your use of it’s topic to your agreements with Google, as relevant, and should represent a beta function as outlined underneath these agreements. To the extent that you simply make any information obtainable to Google in connection together with your use of the answer, you symbolize and warrant that you’ve got all mandatory and acceptable rights, consents and permissions to allow Google to make use of and course of that information. By utilizing any portion of this answer, you acknowledge, assume and settle for all dangers, recognized and unknown, related to its utilization, together with with respect to your deployment of any portion of this answer in your methods, or utilization in reference to your enterprise, if in any respect.
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