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MozCon is again in particular person for 2022! From networking together with your friends to listening to from trade leaders, there are advantages a-plenty to attending conferences. You already know that. Your friends know that. However how do you persuade the powers-that-be (aka your boss) that sending you is helpful for your corporation?
Don’t fear, we’ve received a plan (with a bonus letter template on the finish!).
How one can make the case
Enterprise competitors is fiercer than ever. Solely those that are in a position to shift ways with the altering tides of promoting will have the ability to come out on prime. And that’s precisely what MozCon goes that will help you do.
Overlaying every part a rising marketer wants for a well-balanced advertising eating regimen (website positioning, content material, technique, development), MozCon delivers top-notch talks from hand-selected audio system over three insightful days in July.
There’s a lot in retailer for you this 12 months. Right here’s only a sampling of what you’ll be able to anticipate at this 12 months’s MozCon:
Audio system and content material
Our audio system are actual practitioners and trade leaders. We work with them to make sure they ship the perfect content material and insights to the stage to set you up for a 12 months of success. No gross sales pitches or speaking heads right here!
Networking
You’re employed onerous taking notes, studying new insights, and digesting all of that information — that’s why we expect you deserve a bit of enjoyable within the evenings. It is your probability to decompress with fellow attendees and make new pals within the trade. We host thrilling night networking occasions that add to the worth you will get out of your day of schooling. Plus, our Birds of a Feather lunch tables mean you can join with like-minded friends who share comparable pursuits.
Excessive-quality movies to share together with your crew
A couple of month or so after the convention, we’ll ship you a hyperlink to professionally edited movies of each presentation on the convention. Your colleagues received’t get to partake within the real-time expertise(the #FOMO is actual), however they’ll get an opportunity to be taught every part you probably did, without cost.
Nice meals on website
We all know that convention meals isn’t usually price mentioning, however MozCon is infamous for its cornucopia of tasty choices.
You possibly can anticipate two sizzling meals a day and a great deal of snacks from native Seattle distributors — up to now we’ve featured a smorgasbord from the likes of Trophy cupcakes, KuKuRuZa popcorn, Starbucks’ Seattle Reserve chilly brew.
Swag
No duds right here, we do our homework on the subject of deciding on considerate swag worthy of holding. One-of-a-kind Roger Mozbots, a super-soft t-shirt, and extra cool stuff you’ll need to take residence and exhibit.
Put on your coronary heart in your sleeve
MozCon on behalf of our attendees provides again every year by means of donating a portion from each ticket bought in direction of a charitable group. Our 2022 charitable recipients are Washington Trails Affiliation and North Cascades Institute.
Reductions for present clients
Moz Professional, Moz Native, and STAT clients save large on their ticket price, and there are reductions for teams of 10+ as effectively, so be certain to benefit from financial savings the place you’ll be able to!
Testimonials
However after all, don’t take our phrase for it! There are some unimaginable sources obtainable at your fingertips that tout the advantages of attending conferences:
“I have been to MozCon six occasions — it is price touring all the way in which from Adelaide, Australia. The information sharing is subsequent stage!” — Woj Kwasi, Head Honcho, Kwasi
“MozCon is hands-down among the many finest organized tech-oriented conferences I’ve ever attended. From the strongly inclusive tradition with wealthy illustration of all stripes of life, to the pleasant vibe across the lunch tables and after-session events, you’d be onerous pressed to discover a extra informative and useful website positioning convention within the US. — Eddie Childs, Inbound Advertising Supervisor, Mediagistic
“MozCon has been my go-to convention for the previous three years. Between the top-notch speaker lineup, incredible lodging and memorable events and networking occasions, it is actually a must-attend occasion for any digital advertising skilled seeking to additional their profession within the trade.” — Kyle Sutton, Sr. Product Supervisor, website positioning Gannett / USA TODAY NETWORK
“MozCon is greater than a “work convention” – it truly is an annual collaboration with the brightest and most proficient SEOs from all around the world. Three full days of thought sharing, insights, and high quality time with trade consultants. By no means have I ever been to a convention the place the audio system on stage are humble and simply accessible. 5/5 would attend once more.” — Angela O’Pry, Advertising Coordinator at Entry Sciences
Want a bit of extra to get your boss on board? Take a look at some movies from years previous to get a style for the caliber of our audio system.
Purchase ticket, lower your expenses, get aggressive advertising insights. Everybody wins!
MozCon is one unforgettable expertise that lives and grows with you past simply the three days you spend in Seattle. And there isn’t any time like the current to pitch MozCon to your boss. In the event that they’re nonetheless caught on the “why”, allow them to find out about our subscriber or group pricing tiers to your boss — you’ll save a whole lot of {dollars} whenever you do. Simply consider all of the Keurigs you can get for that communal kitchen!
Make sure to copy the letter template under and make your case the simple approach.
Letter template
Hello [fabulously generous boss],
I would like to get your approval to attend MozCon this 12 months, a advertising convention held utterly on-line July 11–13. Out of all of the occasions I could possibly be attending, I am selecting MozCon as a result of it gives insights that may develop our enterprise, hold us on the chopping fringe of on-line advertising, and increase our aggressive benefit.
MozCon is a reasonably particular occasion in loads of methods. It is single-track, which suggests I will not miss out on any periods — I get the complete good thing about all of the information shared. It is fastidiously curated: the organizers select every speaker and subject to create a well-rounded expertise that speaks to a very powerful particulars in digital advertising. And it is filled with worth — from the entry to free instruments and betas to new workflows and actionable tutorials, I am sure to deliver residence methods to enhance our work instantly.
I do know you are busy, so I will rapidly define the highest causes MozCon is the only option for me:
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The networking is top-notch. MozCon is filled with entrepreneurs we are able to be taught from, in addition to new distributors and the chance to forge thrilling partnerships for our enterprise. The convention organizes after-hours occasions particularly round networking and serving to attendees spark new connections, so I will have numerous alternatives to develop our contact listing.
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I will be studying from the perfect. Each speaker at MozCon is hand-selected for his or her experience, authority, and management of their subject. My notes will likely be crammed to the margins with insider data on probably the most profitable website positioning methods, insights, workflows, and instruments that the trade has to supply.
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Our crew will get to be taught, too. Together with my MozCon Digital ticket, I will get entry to professionally produced movies of each single session on the convention — free! Which means we are able to all take pleasure in the advantages of those periods collectively, along with the first-hand information I will deliver again myself.
And here is the half I do know you will admire — because it’s a digital convention, the worth is unbeatable! If we buy a ticket earlier than April thirtieth, 2022, we’ll get entry to Early Fowl pricing, and since we’re Moz subscribers, we get an additional $400 off! Three days of jam-packed studying and a 12 months of impressed work comes out to [$1099 for Moz subscribers / $1499 regular discount]. Plus, I’ve the choice to save lots of 15% if I bundle the ticket with both of Moz’s superb skilled website positioning certifications: Technical website positioning or website positioning Necessities.
I am so enthusiastic about every part MozCon may imply for each my private development and for our enterprise. I do know it is an funding each our crew and our purchasers will be thankful for, and I admire you taking the time to learn this right this moment. If you would like me to schedule quarter-hour to speak about this in particular person, simply let me know!
Thanks once more,
[Your name here]
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